One thing common to human culture is a belief that god will punish a dissolute world. The earliest reference I have encountered is from a cuneiform tablet 4800 years old:
An Assyrian clay tablet dating to approximately 2800 BC was unearthed bearing the words "Our earth is degenerate in these latter days. There are signs that the world is speedily coming to an end. Bribery and corruption are common."
Isaac Asimov's Book of Facts 1979
But to make money out of this belief is an art. It is the very thing the WTBTS has honed its propaganda skills on from day one back in 1879.
It would be ok to agree to call it the "final push" or the "very last days" if they were to acknowledge that if Big A didn’t come; they would dissolve the Watchtower organisation forever and share out its wealth (or give it to the UN!)... and everyone go home knowing it was all a horrible mistake. Watchtower; if you really mean it; put your money where your mouth is and shut up shop if the end doesn’t come in say five years... JWs; don’t pay a penny to the organisation... if it is the work of God; money is not an issue. You cannot forever say it is the last days, this is conning people and people with simple sheepy minds at that...it is abuse, it is cruelty.
Any cult operation is based on myth. In the case of the JW org its dogma are myths based on myths but presented as precious divine truths. In a doomsday cult there comes a day of reckoning when it no longer remains credible. The Watchtower has sounded a false alarm for 136 years and all that they can offer its members is for them to become humble sheep. The narcissistic leaders on the other hand live like proverbial lions and excruciatingly, have declared themselves to be immortal heavenly princes. You need the brain of a sheep to become a JW only to be rewarded with the life of a dumb submissive sheep. What sort of reward is this for giving up your right to a normal life!
They will not of course hold to their part of the bargain, they control the words and the words can mean anything they want them to. They say that this is the last push (all the other pushes were ”last pushes” as well, remember “Stay alive till seventy five,” Millions now living will never die” etc.) and the reason is because doomsday cults depend on the perpetual imminence of the end to keep the money rolling in from their superstitious followers. It is how doomsday cults function. When it looks like delaying, which it will again in a few years time there will be yet more dire measures, “new light” and more inward looking and heavier restrictions to give its members the illusion of something numinous happening, they will crank up the paranoia and claim "persecution!" when observers spot what they are up to and they rightly receive exposure in the media.
I suggest to all JWs that you should put the JW org to the test. If they say this is the last push... you might want to believe them ... don’t financially contribute but then when “the end” does not come in five years time: everyone packs their bags and leave.
Wakey wakey Watchtower!