They're softer on some things, like you say: shorter Assembly times, less hour requirements for pioneers, but on things that really matter, they haven't changed a bit.
Expecting people to go to 5 meetings per week is unprecidented in any other religious organization (as far as I know)........Some want to meet twice a week - Sunday and maybe Wednesday night, but that's it; Witnesses are the only ones expected, not only to go to all these meetings, but to study about it before hand and then participate wholly. And if that's not all, you STILL are expected out in service every single Saturday morning, no matter that you just covered the same territory 3 weeks earlier...........and geeze, if you have your Sunday meetings in the afternoons, god forbid that you be allowed to sleep in one morning; you're expected out in service Sunday morning too!
Of course, all this is done, so that the average Witness doesn't have time to think for themselves. I would love to see the Governing Body members come out to the real world for 6 months: get a regular job, commute to work, come home, eat, get ready for the meeting, don't get home till 10pm, put your exhausted kids to bed, do some work around the house, fall asleep, get up at 6:00am, and start all over again.........let's see how many meetings THEY'D miss!