Those outsiders who are drawn to Jehovah’s Witnesses, who might be reluctant to do research or hear anything negative about the organization, seem to be drawn to the love-bombing.
Sometimes it is hard for some to reconcile the smiling, friendly JW that comes to their door with the dark reports about shunning, child abuse, and so forth. And any negative report about the organization can be whitewashed away and if a person does not examine the whitewash carefully, what is carefully left out, then the outsider can wonder how anyone can say anything bad about such nice people. Anyone saying anything critical just might sound like unpleasant noise they would rather not hear or believe.