The WT requires children of JWs to avoid non-JWs as bad association. They can't go to birthday parties, dances, participate in sports or other extra-curricular activities and the like.
Then the WT cries "persecution" when people don't welcome JWs with open arms. The fact is that most people show far more kindness and respect to JWs than JWs show to them. WT "love" is conditioned on people falling into line and obeying the GB.