Through the years, society in general has re-shaped many of the "old" views, such as the meaning to certain celebrations and the exchanging of rings, and other laws and restrictions that once were adhered to, but no longer apply in modern times. This is not because folks have moved away from "good". Things change.
Today, rings are exchanged as a "token of love and commitment". It is not in any way demeaning to the woman. In fact, most women look forward to wearing the engagement ring and the wedding ring, as it symbolizes that they have made a vow in marriage. JW women are no different in that respect.
The borg, however, continues to be steeped in very old ways, ways that were alive and kicking when Jesus walked the earth--and even before. Times change, and people change. Rules change. But, they are selective as to what they will accept and what you can be chastised for, possibly even being df'd for.