Anybody who says "there's no work involved" hasn't done much of multi-level.
I think the lure is that the work is *limited,* and the potential return on money could be great. And jw's have a Great Networking Potential - and know it. As Path said - most jw's are of limited education and work at semi-low paying jobs. Their wives are strongly encouraged to be "workers at home." Besides, the women normally have less education & work experience than their husbands.
And they have kids & bills. These jobs promise that they can be worked around your existing schedule...and every jw is scheduled *as tight as a coiled spring* (cleaned up language, btw).
There are MILLIONS of non-jw's in these marketing companies....it just happens to fit the "jw short life in this system of things" outlook.
Excel..Amway....Herbalife....some kind of gold buying....there are soooooo many - and some have damned good products too. Get in at the right time (beginning) and there's a LOT of money to be made.)
an internet buying club....an internet email service -- I have had 4 different *worldly* people approach me within the last 2 months on these internet things. The second one actually looked interesting
And, no, I'm not into any of them - but don't see the harm, if one wants to do it. Most people will be lucky to just recoup their initial investment....but some will make little to big money. The lure is to be one of the few finally making big money.....or "just enough to help us get by until The New Order."
waiting