Structure of the Awake! magazine
The first 8 pages or so consititute the cover article. First, a problem is identified (pollution, crime, etc.). Second, the reader is convinced of the gravity of the problem by quotes from authorities and dire predictions of the future (if the current trends continue, the world will run out of energy, etc.). Third, the possible solutions to the problem are identified and dismissed. Each solution is presented along with criticism of the solution (because it won't completely solve the problem, it's only a stopgap measure, etc.). At this point, the reader is convinced that there is no solution. Then, the JW solution is presented by quoting the Bible. No criticism or limitation of this solution is mentioned. The article ends with every human solution discredited and the JW solution presented as the only alternative.
In the middle of the magazine are the longest and most complex articles. Topics like "What is the Bible's Viewpoint," and "Questions Young People Ask," are presented. At this point, the reader is at his/her most vulnerable and the most likely to accept the view presented. As the reader begins to fatigue and attention drops off, the articles are shortened, becoming progressively shorter until you reach the end of the magazine. Also, the articles contain more frivolous subjects like the natural world, travel experiences, letters from readers, and the back page advertisement. The reader is left with a good impression and in a good mood after reading the cheerful articles at the end.
Of course, not everyone reads the magazine straight through, although many do.