1) He views devotees with disgust; because they use God as a means to fulfillment of their materialistic ends, and they constantly pester Him with request to violate His own laws (principle of action and consequence). Hence devotees are materialistic in its true sense. They even interpolate things into scriptures to suit their convenience—as confirmed by Prophet Jeremiah himself (Jeremiah 7:22; 8:8)
2) He views the atheists impartially; because they believe they have to work themselves to get fulfillment of their materialistic ends, and know that the more they work the more results they get. Thus they support the arrangement (principle of action and consequence) of God—though unwittingly.
3) The third category of people do not worship God, but do things in such a way God would do if He were present here on earth. Their lives are like a lamp (guidance) to others, and do everything to elevate others through their thoughts, speech and action. Just like the seed whose only duty is to sprout and grow to become a tree producing fruits and giving shade to others, they too live a life of service. These people are secretly supported by God.
Source: My own experience. I have friends from all three categories of people, and have observed the above in their lives.