I remember when I first heard it mentioned with the name and I figured it was a parody or a joke for awhile (I hate those kind of stories-heaven, hell, ghosts, angels, limbo stories, whatever-its all malarky!) When I realized they were seriously trying to say it, I just figured its another person taking advantage of gullible people.
I believe in God, and I believe in heaven. I don't believe those people's stories for half a minute. Sometimes they are heartwrenching and you WANT to, but the exact part of my gut and my brain that DOES believe in a creator rejects those stories reflexively because I see them as cries for attention (which this was, coincidentally). Surviving a horrible accident or tragedy is amazing enough to get my attention and empathy. Tall tales, not so much.