His motive is to be the number one "apostate" in the world and make a living off it.
I'm always interested when other people "know" someone's motive. I take it Lloyd hasn't ever said that's his motive - but one that's been imputed to him by someone else? Where have we heard that before? Ah yes! In JW organization where people habitually talk about other's motives and proceed as if a judgement is a fact..
We come from a background in which elders "knew" what our motives were and judged us accordingly - despite our offering assurances that we were not out to cause trouble.
Of course, I cannot say for sure that Lloyd's intentions are not to be the number one apostate and to make a living out of it. But then, who's motives in life are ever entirely pure? My view is if you have gifts or strengths in communication use them to the best of your ability. Just hope that others do not react with envy or attack your character when you do.