Similarly, we cannot
expect that the future interruption in
the great tribulation will result in an
influx of new believers. Rather, it will
be an opportunity for all true believers
to prove their love for Jehovah and
give their support to Christ’s brothers.
(Par. 7, page 16, WT July 2015)
The underlying message here is that the WT anticipates that new members will be close to zero as a result of the bad publicity that we have seen and will continue to see in the near future. But also, I read that they want to turn the present and future unpopularity of the WT into evidence of the great tribulation, and thus prevent a mass exodus. It's not a bad tactic, it's worked before.