I find the timing of the new mid week meeting rather strange. We all know JW's love their carrot on the stick, they salivate over speculating what the new releases will be at the convention.
With all these problems going on, layoffs, child abuse, money issues, building halts etc... What better way to have your average JW ignore it than to completely change up the meeting. Instead of your average Joe talking about the issues they'll be praising the new school with one and other.