I think we all know it is not an actual 'magazine' by any stretch of the imagination but the jw's think it is a magazine. You know how they like to redefine words to suit their needs. If you pointed it out to a jw that it is more of tract or pamphlet they would probably respond with something like, "you say tomatoe I say tomato".
I like stuckinarut2's word, 'tractazine'.