If the lower amount of people getting baptized into this religion in the US is any indication of how this new branding is going , I would assume not.
People are little more critical in their thinking and aware of how religious cults operate, the WTS's and its old corrupt false doctrines kind of spoil the attractiveness it was once able to achieve in comparison to decades ago.
So the most important concept to the WTS is that god nevertheless has chosen them over all other religions because they are false religions, which inevitably kind of paints the WTS/JWS into a corner. Are You in The Truth ?