Hellothere: "Tony Morris got into GB at s time when organisation was still total deluded from reality."
That is an interesting observation. It used to be, when I was at my peak of zeal as a JW, that the org seemed to really care about the preaching work, about deeper doctrinal analysis, etc. Then it changed. The leaders, it seems, began to realize the game was over, and they entered survival mode.
Now, the org is simply reactive and no longer proactive. It no longer cares about the preaching work in the sense that it cares about bringing people in for good reasons. Now, the purpose of the preaching work is just to keep the flock under control and to give JWs the appearance that the work is continuing as normal.
So, now, the org is just concerned about PR, survival, marketing, defending itself legally, etc. The old JWdom is gone. Morris is, as you indicated, is a product of the old JWdom.
From now on, I think the org will look for the more low-key types like Cook (or Cooke?) and Fleegle (or Flagle or whatever his name is).