WT has always used fear but seems to be ramping it up in their videos. They have always had the scary pictures in their publications but the use of videos can really get the emotions stirred up.
This will work FANTASTIC on our current JW families. They all have been so sheltered from "the world", they can't see straight. Some have had no children or ever married. Some have been home schooled, been Bethelites or Pioneers. Some have never had a 8 to 5 job in a corporate environment. They have been self employed and very sheltered. "The world" is a scary place for them!!! When we talk with them it's, "satan this and satan that."
The scary horns, evil eyes and sharp teeth of the beasts will keep our families "in line". lol
It works on most of the JW's and that is why WT continues to use it.