Taking a close look at the operation of the JWS religion you can observe technics of brainwashing orchestrated through the literature the WTS publishes for its members such as the Watchtower .
Everything these men have done had calculating agendas, which were to firstly attract attention to the literature they published, to cultivate power toward themselves, to intentionally take control over people's lives and of course draw in money.
Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashing is said to reduce its subjects' ability to think critically or independently,[1] to allow the introduction of new, unwanted thoughts and ideas into their minds,[2] as well as to change their attitudes, values and beliefs