Since Lloyd elbowed his way to prominence in the ex-JW movement the Watchtower can point to him and say to the JWs: Look what happens to a person when they leave "the truth." Do you want to become like them? Why would you want to believe the lies they promote?
Lloyd makes ex-JWs look bad and the Watchtower look like a prophet, since according to them when one leaves "the truth" they usually sink into a debauched life just like Lloyd. So the question needs to be asked: How many wavering JWs have decided to stay in the borg because him?
What the Cederites don't realize is that by funding Lloyd they are indirectly supporting the Watchtower.
If Lloyd had a sense of decency he would get a real job, fade away, and live his immoral life in obscurity. But he has no sense of decency and will continue to be a cancer on the ex-JW movement.