This whole situation makes me very suspicious==> Is WT trying to attempt to encourage along with influencing the R&F (SPIMIs, particularly) to subscribe (a.k.a. PURCHASE) these technical services for a number of reasons:
(1) To, of course, obtain more profit/revenue to be placed within their bank accounts and coffers;
(2) Regarding the INTERNET component--> To MONITOR what each and every dub's types of entertainment (TV, movies, gaming, blogging, etc. and i.e.) plus the type of information which they would download for any particular reason(s); and
(3) Concerning the MOBILE/CELLULAR component--> To MONITOR who each dub communicates and conversates with (to also check on what subjects/topics are being discussed with certain individuals).
I know the above sounds within the realm of CONSPIRACY THEORIES; however, since the Borg is PARANOID AH, I wouldn't put this or ANYTHING past them. If they do--and not giving anyone ideas--it would be a matter of CONTROL over their SUBLIMINALLY INFLUENCED masses!