The original James Bond (the one in Ian Fleming's books) is a product of the fifties: he drinks martinis 24/7, drives an exotic car, regards every woman in the world as a sex object, and fights communists for a living. He's the kind of man that teenage boys wanted to be when they grew up, its the same image of the world that Hugh Hefner conjured up in the pages of Playboy.
For all our current problems, that world is fortunatly a thing of the past, and I don't think the character can be translated into today's world. His doctor would lecture him about his drinking, he couldn't afford the car on a government salary, and every woman he spoke to would slap him and file a harrassment suit. .