To be fair, the word "cult" has become somewhat of a loaded pejorative, much like certain racially loaded terms. It might be more productive to use the term "high control group." Because of the loaded nature the word "cult" has taken on, a group's being a "cult" would more likely fall to the 'eye of the beholder,' rather than to any agreed upon definition
Also, regarding the BITE model, various groups, many of which are non-religious in nature, practice some form of the BITE model (more or less so). The military comes to mind. And a number of sub groups within the military are even more controlling, such as various elite style units. There are many ex-military people that regard the 'high-control' of the military to have had a beneficial effect on themselves. And many who have been in elite style units often regard their past with a high degree of pride. I was in such an 'elite' part of the military many years ago. The enforced 'control' during training was far beyond anything the WT does. Yet, one could see a beneficial aspect to it.
Having said all that, I do agree that the WT is indeed a "high control group." And they often practice their "control" in a very sophisticated (and somewhat underhanded) manner, not unlike how communist regimes would do with their populations. The WT seems to have mastered the art of manipulation. And I think their shift to audio/visual presentations will only increase that.
If one presently finds themselves within the WT organization, it is my opinion that much of the control can be lessened by learning to say "yes" or "no" without offering any explanation. (Mt 5:37) Also, learning to have a dismissive attitude towards peer pressure. Much of the WT's control is based on your not being able to do these two things.
If you have to listen to their video presentations, for whatever reason, if you listen from a physical distance so as to not be able to hear the background music they often employ, it will help to be able to accurately analyze what they are saying. Also, listen without watching. These two things eliminate a good part of their manipulative presentation.