I think maybe his grift to new ones coming out has turned out to be a double-edged sword for him. In the past, newly ex JWs latched onto him because he was making a lot of noise against the WT. They were happy to throw their money at him because he seemed to be the busiest, loudest person in the community.
Now, newly out ones won't be as enamored with him. He's not writing a book, working on documentaries, or giving the community the latest scoop on legal cases and everything else WT related. He's barely on social media. If I was newly out, I might look at this guy and think "oh, he does the occasional rebuttal video and phone call... so what? Why would I pay money to have a monthly zoom call and just sit around and shoot the shit with him?" Compare that to JW Thoughts and the rest reporting on Norway, Spain, etc. and he looks like a minor background player, especially to new ones.