So basically, this new brochure is yet another replacement for the instruction/teaching book to be used in the Theocratic Ministry School/school/Apply Yourself/whateveritscalled item, that is being tinkered about with again.
What a confusing mess! They've changed this part and the accompanying 'instructions' so many times in recent years, it's a joke.
Let me see if I can remember them all.
Before the 2000s, we had the Theocratic Ministry School Guidebook, a small 192-page maroon-covered book which had been in use for about 20 years in the old TMS as I recall.
Then in about 2001 it was replaced with Benefit From Theocratic Ministry School Education ("the Benefit book" as it was usually called, which to any British people of a certain age, sounds like a payment book for getting government financial assistance!) - a large format book of 280+ pages.
Later, when they scrapped the official "School", they replaced that book with Apply Yourself to Reading and Teaching, a much cut-down (and dumbed down) booklet of only 24 pages and 20 topics, with lots of white space to pad out the text, which consisted of simplistic advice like:
"To determine what a person might be interested in, observe his or her activities or surroundings. Begin a conversation by asking a question or making a brief comment about those things."
Did the GB think that publishers enrolled on the 'school' had never talked to anyone before?
To be fair, both the original TMS Guidebook and the Benefit book actually had good, varied and fairly in-depth advice on presentation, speaking and so on. But that all went out of the window once the original Theocratic Ministry School was scrapped in favour of the current arrangement that noone really knows how to refer to (most Witnesses, including elders and even the one assigned to 'oversee' the arrangement still call it the "school", even though the Org has clearly steered away from that word, probably out of fear of liability).
I'm pretty sure there was something else printed in between too, but I might be getting mixed up with when the org switched from hardback books to cheap, paperback versions and took the chance to revise and rewrite some of the content in their (ever-changing) publications.
And now... tadaaa! Yet another publication for guidance on how to talk to others.
Strangely, Jesus didn't need to produce a handbook for the disciples on how to sound genuine and convincing in speaking about their faith. And he certainly didn't need to keep changing and reprinting his advice every few years!