It seems to me that Jehovah's Witnesses use of language always labels and categorizes people. Loaded, polarizing language such as:
FAITHFUL vs Unfaithful
SHEEP vs Goat
BELIEVER vs Unbeliever
ACTIVE vs Inactive
SPIRITUAL vs Mentally Diseased
Along with titles such as: Governing Body, Anointed, Other Sheep, Elder, Ministerial Servant, Circuit Overseer, Pioneer etc., etc., etc. it helps the average Jehovah's Witness see whom they should 'demonize' as the 'other' and whom they can recognize as one of their own, worthy of fellowship. By using the term 'ones' they can seem to be speaking about an individual when in reality they are 'classifying' GROUPS of people as in the example of 'worldly ones'. Jehovah's Witnesses must keep up an 'us verses them' mentality at all costs. One of their basic tenants is that Jehovah is going to wipe out BILLIONS of humans at Armageddon, including babies, children and those who have never heard of Jehovah's Witnesses. Joseph Stalin is reported to have said: "One death is a tragedy, one million is a statistic." As long as Jehovah's Witnesses can look at the 'other' as a group and not as individual human beings, they can keep up the mental gymnastics required to stay faithful to their religion (which in their mind is the only 'truth' and thereby automatically sets them in opposition to anyone that does not wear the same 'labels' that they do).