More evidence of late July internal polling disaster for team Trump:
https://www.cnn.com/2020/07/30/politics/trump-campaign-halt-advertisements/index.html?utm_source=twCNNp&utm_content=2020-07-31T00%3A43%3A05&utm_medium=social&utm_term=image
President Donald Trump's campaign has canceled a series of advertisement buys over the next few days as they review their messaging strategy, a senior campaign official told CNN.
They've seen the numbers showing that what they've been doing up to now hasn't been working, so they are flailing about trying to find a message that simultaneously keeps their base fired up & loyal yet still draws in independents & Trumpist voters who have fallen away.
Personally, I don't think such a message can even exist, but let's see what they come up with.