Well basically the WTBTS is properly named. It is a corporation that was or still is both a publishing house and a real estate holding corporation.
While it's religion is important to this holding company it is only important for the tax advantage's they enjoy and the contributions they receive from their followers. Otherwise this so called religion is a con much in the same way as the Mormons were, the Christian Scientists and Scientology to name a few who were profit and control motivated.
There is no other reason for the existence of religions like these....all religions........ in my opinion. What starts out as a representation of a culture with its own traditions quickly grows into a business.
When the International Bible students left the WT umbrella over Rutherford's take over and policies..... the the WT corporation re-branded itself and their followers as Jehovah's Witnesses. With that name......... they shot themselves in the foot and have to this day been limping along for the past 87 years. Other then some cute muck racking like 1975 they have been a living failure. Using the name Jehovah's Witness requires adding God to the name to inform people who they are talking to. Where as a witnesses of Jesus is easily understood in most of the world.
Witness's for Jesus or Jesus's Witnesses would have been a more proper name. As there are some 22 references in the NT to being a witness for Jesus and only one OT requirement to be a witness for Jehovah and that only to Isaiah.