For me the "something different" about the Memorial this year was the 'material' concept of what was on offer. Where was the spirituality?
We start with the invitation leaflet cover. This had an symbolism of the earthly hope with people of all Nations walking into paradise. The wording was "Peace, Health Prosperity , Everyones Dream" No mention of Christ Jesus.
The Memorial speaker spent most of the talk going through this invite with images up on the screens. It was all about what you might expect to gain rather than an appreciation of the one suffered torture and death to make it possible. Just at the end as a by-the-way, we now pass the emblems.
Is that a new word in their preaching ? "prosperity " . Gone are the days when materialism was a dirty word. Now it is all about gaining a good life with plenty of everything
The nearest analogy I can make is to liken it to a gathering to mark the anniversary of the death of a rich father, but where the conversation falls into a chortling celebration of the goodies still to come from his legacy !