Yes mentalclarity, JWs use of language is a good example (but not the only one of course!) of highly manipulative use of language and key words. It starts at the top and seeps down so that rank and file JWs innocently speak in this manipulative manner and would blush if we dared say they were being crafty and manipulative.
I remember a phrase I used in the door-to-door work when speaking to a parent: "Loving parents are rightly concerned about the state of the world and worry about their children's future." Bingo! I was being manipulative because how could a parent ever say in response that they aren't concerned about the state of the world without worrying that I'd think they were not loving parents?
And on and on and on the manipulation of language and crafting of agreement go....