After the new construction project is announced, Anthony Morris the Turd gives a talk where he arrogantly tells the audience to 'get over it' and get to work. He says relaxing is fine and 'im not trying to put a guilt trip on you' but you all need to get busy. No graciousness at all for the endless volunteer labor they demand for whatever new projects they dream up. (His voice is also a little slurred and constant stumbling of his words, which makes me wonder if he takes a sip or two to loosen up before going on stage, like his kindred spirit Rutherford, but that's another story.)
Then, David Sanderson gives an impassioned talk meant to whip up fear and emotion about the JWs in Russia and how the persecution is supposedly coming over here too. Oh, and AM3 also said that the Great Tribulation is 'very close'.
It's funny, in both talks they say specifically that the audience shouldn't feel guilty or afraid, but that's EXACTLY what they're trying to do.