There was a time when the society was very skeptical about the internet and the so-called lies and apostate information that was out there. It sort of was something to be avoided. Over the past ten years, however, it seems they have taken to it with a passion. Publishers even are told as part of their door to door presentations to encourage householders to visit jw.org, but will this actually turn out to be counter productive?
The internet is there to be explored, and if it were me, I may check out jw.org but at the same time just google 'jehovah's witnesses' and find a stack of information about the witnesses, including this site. So, whilst the died in the wool witnesses may continue to avoid the lies and apostasy, I can't see many converts being made with this approach.