"The best convention yet!" (Said every year). "It was so beautiful, we are truly blessed!" Each year when you speak to an active member that attended, they predictably spout off accolades about the convention in near hyperbole. Now, they also plaster these affirmations all over social media, "this is the best life", “so blessed”, “best convention”.
Why the gushing? Have you ever heard ANYONE say, “mmmm it was ok”? Or “last years was better”. Maybe ask them about last year's program, the way they raved about it, it must have had a profound impact on their life, what was the theme? What was the best part? Likely they have long since forgotten the entire thing and what it was about, probably on the drive home.
Something interesting happens when you invest through a great deal of difficulty into something. Think about some of things must a witness do to be at this precious convention?
- Request and take time off work
- Often travel and spend money staying in a hotel
- Spend tedious hours sitting on their ass after waking up early, listening to the same theme pounded over and over again for 3 days straight at near kindergarten level of delivery
- You may have to work as well, attending, cleaning assignment, etc, this may mean getting their earlier and staying later.
The investment to attend is pretty big when it comes to personal time, energy, and finances. Your human brain will not let you make that sort of investment and then call it ‘worthless’. Even if you do think in the back of your mind it was a waste, your brain is going to repackage it as worthwhile. You need to show everyone you feel this way, especially others in the “group”. We call this Effort Justification. This is why I called this on someone else’s post, “cognitive masturbation”. Why do you feel the need to have these “best convention” affirmations with other people who attended as well, maybe even at the same one?
Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving. There you have in a nutshell the psychology behind this common JWism. It’s all dove tailed in to their cognitive dissonance. Of course, once you wake up, you no longer rely on impressing the group and reaffirming, you just see it as a worthless waste of time precious time and energy.
Don’t you love psychology?