Having watched The Prodigal Son Returns movie produced by the organization and a recent mini-clip of a brother in London who is shown jogging and doing normal everyday things while wanting to "reach out" it occurred to me that the organization is trying to normalize their bizarre lifestyle and beliefs for the benefit of non-witnesses.
What do I mean by normalization? They try to make the Witnesses look like just another Christian denomination who are reasonable while their members live and enjoy normal lives that appear to be within the mainstream.
They do this by not mentioning anything to do with higher education, Armageddon or the urgency of the end of the world nor is their discussion or mention of the blood issue. These are things mentioned often at Kingdom Halls and in study articles.
Watching the Prodigal Son returns, the family appears to live a normal life, going to meetings and studying. There is no mention of the discipline given to Matthew, the son who lived a debauched life. It's as if they are trying to minimize their wacky beliefs by omitting them from the story.
In the other movie clip, they show a young brother going through his normal routine, jogging, working out etc while another brother encourages him to reach out.
I wonder if this is damage control?
Perhaps they are trying to change hearts and minds by trying to make the witnesses seem reasonable, everyday people who study the Bible and talk to others about it?
Truthseeker