The A&E program was very well done and accurate. It was done with respect without bashing anyone or maligning any particular person. This will give it a more general appeal especially active JWs that might watch it.
I would imagine all of this is very unsettling for the leadership. They value their appearance and reputation so much.
One thing from all of this is that it will warn non-JWs in the territory that this religion is not some innocuous group of people coming to your front door.