Its just a brainwashing cult created by men running a religious publishing house, they arranged it so that as a means to serve and please Jehovah, that you need to accept all their established doctrines and obey them with solemn servitude as they have been chosen by god himself.
In reality its just a game of power, control and money which is directed to some select self chosen men, really not so different from many religions out there.
Unfortunately many have played into their game and lost their lives and a piece of their minds.