One thing thats a bit different these days with the WTS. is that the GB members are more up front and visible than in the past.
It was not surprising with F Franz lying up a storm to promote the literature , it was probably in his best interest to stay behind the curtain, J Rutherford as well,
I'm sure JWS at the time didn't know he built two lavish homes in San Diego which he lived in himself, along with his very expensive Cadillacs in the drive way.
Before they were pretty much unknowns, the literature was praised more and drew in more attention as were visiting CO's.