The first thing that struck me was the way he came across, as if he were on a children's programme aimed at primary school age (7-11). Then the guilt tripping (Jesus obeying his Father). Then the commendation (how wonderful you've all been in responding) including some emotional manipulation in reading out a young teen's letter about how she'd saved up her pocket money to send. It seems the May broadcasting resulted in a 15% increase in contributions during June and July (according to Lett). 'So now we're trying it again', he's saying.
What happened to the 'we will never ask for money'?
Then there's the showing of what all the money is being used for. Nothing about having to clean up contaminated property. Nothing about out of court settlements for child abuse cases. Nothing about covering dodgy investments that have gone wrong. It's all got to look totally squeaky clean.