why did Evans soar to prominence?
IMHO he worked hard to elbow his way into anything that gave him prominence, first aided and abetted by Richard Kelly and AAWA. Kelly wanted to turn activism into a business and nonprofit (probably to funnel his own money through for tax purposes, I suspect) and used that clout as a real business to approach people like Hassan and suggest JWs be part of Hassan's next edition of his cult books. I assume Hassan used Lloyd's story in it since he was then associated with AAWA and Kelly needed that inclusion. So, the ass pimple didn't do it all on his own.
That selfishness and pushiness is what got him into the Crisis of Conscience fiasco. Whoever the publisher was, they let it fall by the wayside, so Lloyd didn't even ask for permission but just snapped it up and started printing hard copies. Even put his logo on the back because he has to be included in something xJW related. Problem is, he doesn't have the brains to think these things through and thought he could just keep chest thumping and crowing and get his own way, like a typical spoiled JW man-baby.
I also remember Lloyd working his way into a quick snippet of a TV interview just when he was starting to get big and important in his own flea brain, and it was a complete disaster. Something about shunning was brought up and he starts to ramble about when the practice began and other trivial nonsense that no one cared about. Even the interviewer has that "what the hell" look on her face.
But of course that didn't stop him from constantly pushing himself into the face of other reporters, who were probably just so eager for an audience and story that they turned a blind eye to legit detractors.