He was discussing his income when trying to shoo off allegations his Patreon monies were funding his Thai sex holiday. He mentioned Google ad revenue - an obvious allusion to his website.
In the earlier days of JW Survey he had many guest columnists who wrote for free whilst he both collected donations to run the website (which were solicited on the site) and collected Google ad revenue. Eventually he turned JWS over to Covert Fade as chief editor, O’Donnell as a staff writer, and himself as Senior Editor. At the time he expressed his plan that he step away while CF and O’Donnell did the work. No compensation was offered nor was it given. He pocketed the money.
Big mistake. Can’t say for sure but perhaps if he had sweetened the pot for Covert Fade, he might have found a path forward as a paid activist and had not eventually resigned. Same goes for O’Donnell. At some point Mark just stopped contributing and he made a point of saying in his announcement that he never was paid for anything JW Watch related.
He enabled neither of them, pocketed the money and expected them to produce content he could make money off of.
The site was dead long before Kim’s announcement. Since then there has been no effort on his part to either recruit new contributors or start contributing himself.
The hosting fees simply outweighed the money he was pulling in. Wouldn’t surprise me if the site is done for now, with him planning on relaunching it if the numbers for him get better.
Follow the money.