Did anyone notice that he forgot that he claimed he had a PR team? (didn't he?)
He actually only mentioned this once, and that was on his "I'm Back" video (roughly 4 minute mark) where he said this:
I'm also working on hiring a PR manager so I can focus on my work
Hiring lawyers is one thing, but a PR manager would have absolutely been driven insane by his online behaviour.
Not only that, he would also have to prove that actual damages were caused ... that weren't due to his own livestream.
He'd also have to open up his books and prove the monetary losses. This is why you don't litigate your case ONLINE. He actually did accuse Kim of spreading a specific lie - He flatly denied he was earning a 6 figure salary. What he did by making that accusation public was to provide the defence an opening to use their powers of discovery to rebut his claim and actually prove him to be the liar.
Maybe pr0ner's on to something. Perhaps the legal case he filed is his "PR". He then gets to use loaded language about defendants and the criminally prosecuted as his way of destroying the credibility of his detractors. For example, look at his reply to his own tweet when he announced the lawsuit on Twitter:
Now this is a clearcut example of the level of manipulation he relies upon to maintain his support. He immediately moves to label any support of the M7 as "taking the side of defendants in a criminal lawsuit". No debate - they are defendants so how dare you defend criminals? Notice how he used the words "defendants" and "criminal" in the same sentence even though one or the other could have easily sufficed. So instead of "letting the legal process do its thing", he's already slandering the people he is suing with the fact that he is suing them.
This is WT-style circular reasoning being employed. It's basically amounts to "These people I am suing have to be guilty because they are defendants in the same criminal lawsuit I initiated".