Im wondering...maybe the GB are truly mentally damaged, not just deceivers.

Doubtfully Yours

These days, the GB are shrewd business men.
Quite the golden goose.... the morbidly obese cash cow this religious org is. Why would they under any circumstance give it up?
DY
Phizzy

It seems evident to me that they are fully aware that they are deceiving when the call it "God's Spirit Directed Organisation".
They would not go along with re-branding, and constant doctrine changes if they truly believed that the God who Cannot Lie was directing them.
Vidiot

Doubtfully Yours - "These days, the GB are shrewd business men."
This guy's a "shrewd businessman"?