The Law of Diminishing Returns states: The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant. As investment continues past that point, the return diminishes progressively.
From 1900 through the 1980s, the more Witnesses that got baptized and pioneered, the more Bible studies that could be had and the more additional Witnesses that could join and then congregations would get bigger and they would divide and form in other areas. But in the 1990s the law of Diminishing Returns kicked in, particularly in the bigger cities. I've heard of service groups being given a floor of an apartment building to work. They get a few doors and then done.
The Service Dept suggested that territories be checked out and worked in 3 months and turned in and put back in the rotation. But some congregations had territories that were worked every month or more often. The people got tired of them coming by. The growth and activity of the 1990s and 2000s couldn't be sustained. Field service just became something to do to get time and nothing real resulted.
Same with congregations that had a dozen or more elders. They were too elder heavy. Too many middle managers.
All they know is this push for marketing and results but don't know how to manage those results anymore particularly when the workers don't have anything to do.
Is there a cooling down lately because of this?