.....who were able to propagate their self devised bible theology by utilizing a Printing Plant which they themselves were the head editorial writers
C T Russell and the man to follow him J Rutherford, were both not academically trained bible theologians but they certainly were inspired businessmen to the fact, Charlatans of their own era and time.
The return of Jesus Christ and a new world order to replace an old wicked world order, was just too much of a marketable and tangible concept for those men to just leave alone.
They exploited the already existing belief in the bible already structured within the population to where they preached their created version of the Gospel, the rest is now history as well their many self devised albeit commercially appealing failed doctrines .
They lured in many by virtue of their self imposing doctrines to the unfortunate fallibility to many, which can now be clearly accepted and recognized.