It's not a huge scandal, like spending Jeho-bucks to fight mandatory reporting laws, but it helps expose their character. That's important because it can lead to viewing the WTBTS/GB as just another sect with nothing special to offer.
With the realization of the "Channel of God" being a sham, there are challenges. Ruby mentions finding a sense of purpose. I get that. There are many reasons that people stay in the WTBTS, and there are reasons that some go back. Sometimes the individual is just a weak soul in need of someone, anyone, to give them answers to "Life's big questions."
I didn't read anything mean-spirited in Cedar's article. The WTBTS paid for an award, just like other businesses, and used a stock-quote to paint a false picture, just like other businesses do. The ignorant consumer is manipulated into trusting a merchant, but that's what happens in the business world. I can only speak for myself, but I rarely find someone who is genuine and never tries to sell me something I don't need.
Also, content aside, the WTBTS's videos are pretty good. If they are judged on quality of production by the Telly Awards, so be it. It's just that thousands of other film-makers get the Bronze Award too. The WTBTS did not get the Bronze in exclusion to thousands of other competitors as if they were superior and blessed by God. I mean, geeze, couldn't Jeehoobity have given them the GOLD?!?!? LOL!!!
Well, without creating the illusion that they were THE BEST at everything, and better than all the rest of everyone, what would the WTBTS be? They would be nothing special, which is exactly why we see these behaviors over and over.