((Ballistic))
Hi; if that's true, it's a really interesting statistic .
The WTBS says becoming one of Jehovahs witnesses is dependant on three things; being honest, humble and hungry.
Until you posses all these qualities, they say, you will not be ready for a bible study- they are employing an adversising technique that 'sets people up' for the future as customers-giving them an ideal to aspire to which keeps them thinking about the product.
They do something similar as the countries with the agressive cigarette advertising,making people aspire to a life style they think they want, the only difference is glamour and sophistication is replaced in the WTBS's advertising for eternal life and approval from God; a release from what for many, is a very hard life
Also they reinforce that the people targetted are the oppressed as they will find it easy to identify them selves with the opressed groups within the bible and the religion that is being 'persecuted'
Dos'nt the bible say somewhere'...what you were persuaded to believe..'?
sounds like the early Christians were employing effective, persistant and agressive advertising too