I might get shit on for this one, but the Society somewhat had the right idea with the man being the head of the household. Before all you women jump all over me, let me explain.
The problem is the Society had generalized this statement. They give lousy examples of how men act as heads of the household. This also helps give birth to spousal abuse.
In my dating experience, women respond very well to men who have direction, who know exactly where they are going and what to do. They respond to men who have confidence and leadership.
Now, let me ask you single women a question: Doesn't it piss you off when a guy asks you out on a date and he doesn't even know what he wants to do? He asks you what YOU want to do, and you say "I don't know" and you both kinda sit there throwing ideas into the air. Women don't respond well to weak men.
Too bad the Society couldn't get this down properly.