"It does sound cultish. The Society says this; The Society says that. For a short period I atteneded meetings again in 1999 after not attending for 10 years, I noticed this phrase was never used from the platform and by current members. It has been replaced by the Slave, shortened from the faithful and discret slave. Any one else notice this word phased out in this way?"
A few years ago the Watchtower made it a point in a study article that the JWs should not use the phrase "the Society says" particularly in front of non-JWs. In fact they said that one should say, "I believe the Bible to teach....". They said that when a JW uses the phrase "the Society says" it gives the impression that JWs are told what to believe by some central governing authority.
That Watchtower Study article was a great example of JW double speak.
Jeff S.