I know that so many here think that its crazy (even for us) to suggest things like the adoption of Christmas, Easter and Birthdays could be a thing, but if the 10 year plan is real, then the Governing Body doesn't really care about stumbling a few brothers, if there is a net benefit in overall attendance.
Image you are a worldly person (with no previous Witness knowledge of history) and you are church shopping in the near future. All the previous negatives in becoming a Witness (like having to go out in the service, giving up family-based celebrations and the fear of disfellowshipping) no longer exist.
If the Governing Body get it right and makes the Organization into a social based religion, they might be able to ward off disaster, by getting people wanting to come in.