Memory from long ago: My old mate from high school lived next door to a JW and was often "treated" to the latest JW literature. When the "You Can Live Forever In Paradise On Earth"* book came out, this neighbour waxed lyrical about how good this book was and how powerful the message was. He acted really keen about it, like it was the greatest thing since sliced bread. In fact, he referred to the book as "The Red Rocket"!
Do modern JWs still feign a similar level of enthusiasm about new publications?**
* Rolls off the tongue, doesn't it!
** I wonder how much the new publications differ doctrinally from the one mentioned above.