Watchtower 1954 p.511 "Why do Watchtower publications now show Jesus with short hair and no beard? Because he is shown that way in older representations of him that are older then the traditional effeminate looking pictures."
Watchtower 1968 p.286 "Bible evidence and a recent review shows that Jesus DID have a beard..." Charles Russell style of beard was popular at bethel...till Rutherford took over. He asked many to shave off their beards. Today the Witness beard fear seems to continue.