According to the WT, as per Ezekiel 33:6, those who become inactive in the ministry shall perish at Armageddon, because they will be bloodguilty for the death of the wicked whom they failed to warn.
The inactive are de facto considered bad examples, cowards, materialistic-minded people, worldly , weaklings, a 'bad company that spoils useful habits' for the other publishers in the congregation. Last year's RC lambasted the inactive and suggested that the publishers should avoid close association with them, even if they are family members.
Especially those who are perceived as critics of the Organization and the GB will be treated with nearly as much avoidance and contempt as a disfellowshipped / disassociated person.